Shareefa J is a London based presenter and plus size model with a background in musical theatre, she is at the forefront of promoting body/race diversity and mental health awareness within fashion and advertising. Having recently returned from working and living in Australia where she dominated the plus size fashion industry and was voted number one top Australian model to know by In Style magazine 2019. She is now signed worldwide and is taking the industry by storm.
Shareefa began pursuing a career in presenting in 2017 and has since presented for Nude by Nature, Boohoo, Simply B and has more recently had publications with MTV, BBC 5 Live, Cosmopolitan, The Sun and the list goes on!, It’s safe to say she has an exciting journey ahead she continues to develop her skills as a budding new presenter.
Alongside this Shareefa runs a not- for- profit organisation called @shine4diversity in which she creates short documentaries and photographic campaigns to highlight the importance of racial inclusion within advertising, her last campaign in 2019 was sponsored by Boohoo and featured on Buzzfeed.
In addition to this in 2019 she partnered with the London Marathon events team, New Balance and Runderwear to promote body diversity in a campaign called #celebrateyou by running 10k in her underwear alongside Giovanna Fletcher and presenters from Loose women all the name of body diversity! Although her efforts for social change are prominent she has a light hearted approach and always finds a way to make her audience smile with her bubbly and warm persona.