Celia Sawyer first appeared on our screens as one of the best known stars of Channel 4’s prime-time series ‘Four rooms’. It was this programme, which propelled Celia into the limelight and Television arena. As one of the all-star dealers Celia bids and negotiates for the best possible price for the treasures on offer. It is her straight-talking, feisty manner and impeccable style that has helped Celia to become the go-to expert in ‘Four Rooms’.It is this steely determination that won her the role on the award-winning show.
Celia reveals how she saw a Channel 4 advert asking viewers to send in snaps of their vintage treasures that could appear on the programme. Instead of putting forward an intriguing object, Celia advertised herself as a curious collectible and emailed her own photo to producers. Celia admits she used her feminine charms to clinch a deal:
“I sent in a picture of myself and wrote underneath how about me as a dealer? I have always said that if you don’t go and get it no one will bring it to you. That is the key to everything I've ever achieved. I believe that doing things which make you uncomfortable always pay off, however scary they are, which is why I will continue to throw myself into the most uncomfortable situations!”
With the success of Four Rooms, Celia was selected by the BBC to host a new factual prime-time, entertainment show for BBC one, entitled ‘Your home in their hands’, which debuted in September 2014. This programme sees amateur designers take over people’s homes across the UK for a make-over, often with a twist, the show received in excess of 3 million viewers a week.
With a growing fan base Celia continues to juggle the dynamic world of television and her own successful interior design business. Celia is the owner of exclusive Knightsbridge interior design company Celia Sawyer Luxury Interiors, with a portfolio across the globe. As a dealer both on and off the big screen, Celia collects art and collectables and has an extensive client base for which she sources rare and beautiful objects; buying and selling for world renowned sporting personalities, celebrities and entrepreneurs, to some of the most influential development companies in the world.
Away from television Celia is married and a mother of two, looking after home life and work commitments is just one of her achievements. Celia won 'Inspirational Woman of the Year in 2013' and Four Rooms won a highly prestigious 'Royal Television Society award in 2014', as well as 'Best Business Programme in the 2014 Reality Awards'.
As a self-made multi-millionaire businesswoman Celia is inundated with mail from people from all walks of life wanting advice on everything from growing or starting a business to how to stay in shape. Her passion is to find ways to help inspire and advise individuals and businesses to achieve their ultimate goals, as she is a prime example that you can turn your dreams into a reality; having left school at 15 with few qualifications Celia has always relied on her unflinching self-belief.
Celia’s shrewd business eye spotted an opportunity to become a photographer’s agent; representing photographers and, drawing on her new-found media contacts and helped them find work on lucrative campaigns for advertising agencies such as Saatchi & Saatchi.
Celia then turned her hand to the property game, buying, renovating and then selling on for profit. It was from here that Celia’s creative and savvy style for interiors came to life. After being asked to work on a plethora of contacts’ houses she was then invited to work on a famous footballer’s residence after her winning pitch.
Since then, Celia has never looked back and over the last decade has built up a hugely successful luxury interior design company, not only decorating clients' homes, hotels and bars but also buying pieces which will fit into their growing private collections. Celia’s Knightsbridge based company boasts a portfolio across the globe, from luxury mansions, penthouses, beach villas, and aviation and show homes.
Away from the world of business Celia is enjoys family life and keeping fit – something incredibly important to Celia. Charity also plays an integral role in Celia’s life being a celebrity ambassador for the British Heart Foundation, Variety and Prince’s Trust, in addition to supporting Help for Heroes, Dorset Air Ambulance, Leonard Cheshire Disability, Well Child, Make a Wish, RNLI Life Boats and Great Ormond Street Hospital.